Why Most Startups Launch Too Late | Martin Thwaites | Startup Revolution | S2E8

🚀 A New Special Episode of Startup Revolution in Season 2! We're talking about the future of software development, artificial intelligence, observability, and what it takes to stay ahead in the rapidly evolving tech industry. Our guest for this special episode is Martin Thwaites, Principal Developer Advocate at Honeycomb.io, Microsoft MVP, speaker, and observability evangelist with years of experience helping developers and engineering teams build better software. In this episode, Martin shares his insights on how AI is transforming software engineering, why observability has become essential for modern development teams, and how developers can continue to grow in an industry that is constantly changing. We also discuss developer advocacy, building a personal brand, public speaking, and the importance of lifelong learning in tech. Whether you're a software developer, startup founder, or simply passionate about technology, this episode is packed with practical advice, valuable insights, and inspiration for anyone building a career in the tech ecosystem. The podcast is produced by Startup Club Skopje, the first central entrepreneurial hub in North Macedonia, led by Sasho Jovanovski, President of Startup Club Skopje, providing access to all the resources needed to turn an idea into a successful business. 👏 A huge thank you to our supporters, collaborators, and our annual partner, ProCredit Bank. Launching a startup? We recommend the ProStart Package by ProCredit Bank, designed to support new businesses with financial solutions that make both local and international operations easier. 👉 Interested in collaborating with us? Get in touch: 📧 Email: [email protected] 📞 Phone: +389 72 762 595 00:00 Introduction 01:14 Meet Martin Thwaites 03:52 Why Most Startups Launch Too Late 06:37 The Biggest Mistake Founders Make 09:58 Talk to Customers Before Building 13:21 AI and the Future of Software Development 17:46 Will AI Replace Developers? 21:05 What Is Observability? 25:18 Building Products Users Actually Need 29:07 Advice for Startup Founders 32:14 Staying Relevant in the AI Era 35:10 Final Thoughts 🎥 Production: Editor & Host: Ana Sekulovska Camera & Design: Andrijana Antova Video Editing: Nikola Sazdev